Marketing & Promoting your business like the Big Boys: Marketing and communications expert, Lacey Haines, Head of Consumer Public Relations for Hewlett Packard will be presenting a program on how you can promote your business just like the big boys! You will be able to take her advice to create marketing strategy and an action plan that you can implement immediately to reach editors and get your name and photography in magazines and newspapers and in front of potential clients for FREE.
Ground/Interior Photography with Todd Quam: Have you ever had to turn down a client asking for both aerials AND ground photography? Are you interested in being able to offer ground and interior photography as an add-on to your clients but aren't sure how? Learn how to take beautiful ground and interior photographs, HDRs, and more from PAPA member Todd Quam!
Stand Out with Special Certifications: Learn how to become a certified SBE (small business entity), DVBE (disabled veteran business entity), DBE (Disadvantaged business entity), Women owned business entity. Learn how these certifications can benefit you and get you those big contracts!
Photoshop: Allen Macbean, Long-time PAPA member and Photoshop aficionado has agreed to help the rest of us cope with some of our worst Post-production nightmares by sharing some of his BEST Photoshop fixes.
Video editing: Shooting video with the Drone or the Osmo or from the helicopter is just the beginning of the revenue streams possible. If all you are doing is shooting and handing over the raw footage, you are leaving money and opportunities on the table by not offering editing services. But editing video can be a daunting and time consuming task. You will get expert editing advice to help you learn the basics of Adobe Premier Pro with additional advice on editing of specific problems faced by aerial videographers including color correction, straighten horizons, cropping out those blades, etc .
Drone Flying techniques: GET OUT AND FLY! Take some time to get out with your fellow PAPA members and fly your drone! *location TBD* Very few fellow PAPA members have mastered the art of advanced drone flying techniques. Join these members and the experts from Helicopter World to learn how to get the delicate balance between dynamic imagery and smooth flying. Helicopter World is one of the largest resellers and repairers of DJI products.
Vertical Photography, Mapping & Surveys: “If I can do it, YOU can do it,” says Susan Hedenberg, long time PAPA member. Vertical photography, while not exactly an art, needs to be done exactly right. Learn the best methodology, techniques and what specialized tools are available that will allow you to bring your clients the highest quality imagery that demands the highest price point.
- SkyIMD, a PAPA corporate partner will be at the conference to talk about their system and how you could put it to work in your Vertical Photography business
The USGS Wants Your Archive: Nothing is forever except death, taxes and just maybe your archive. Do you have a plan for archive of aerials for when you retire? The USGS, the United States Geological Survey, could be your best option. The USGS is tasked with the study of the landscape’s natural resources and the hazards that threaten it using, primarily using aerial photography for its work. Representatives from the USGS will be on hand to discuss the positive possibilities of donating your archive. It is something to think about.
Have you heard the story about how Fifty five subscribers paid $10,000 each to have aerial photos of their home in an exclusive personalized book presented in a boxed set made of canvas from Finland.
Yes, it’s all true…
Yves Tremblay, PAPA member and owner of Photo Helico of Quebec Canada, has launched his magnificent book "The most beautiful houses of Quebec from the air!” In Yves words, “the success of the book is overwhelming.” To get together ALL the successful businessmen from this part of the country in one joint project is a ‘’tour de force’’ in itself. Participants included some of the world’s most reputable financial leaders, CEO’s of Bombardier, Cirque du Soleil, major Canadian banks, NHL players, artists and many corporation owners in Quebec.